CenturyLink Senior Marketing Campaign Manager in London, United Kingdom
CenturyLink (NYSE: CTL) is a global communications, hosting, cloud and IT services company enabling millions of customers to transform their businesses and their lives through innovative technology solutions. CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 55 data centers in North America, Europe and Asia.
Senior Marketing Campaign Manager
CenturyLink is a global IT solutions leader that powers the needs of businesses of all sizes through our hybrid IT services including public and private cloud, data centre colocation, managed hosting and network services.
In Europe, we work with leading brands, such as Cancer Research UK, easyJet, Euromoney, G4 Security and Universal Music. Every day we help our clients to deliver agility, innovation and speed to market for their businesses. Every minute they harness the scalability and economics of cloud-based technologies.
An S&P 500 company, CenturyLink is included amongst the Fortune 500 list of America's largest corporations, employing over 48000 people worldwide with operating revenue in excess of 17 billion dollars.
The Senior Campaign Manager is focused specifically on adopting an ABM marketing approach to growing the wallet spend of current customers and well as developing our prospective customer base within our key verticals. The Campaigns Manager will be aligned to a specific sales team and will work closely with the sales team to help drive both acquisition and existing customer base demand and revenue growth within specific vertical sectors. This position will work closely with sales, support, product, and the wider international teams to build and execute marketing programmes to drive this growth for the local region.
In addition to campaign management the Senior Marketing Campaign Manager will be managing the UK market management team, consisting of 2 Marketing Campaign Managers and 2 Lead Development Resource. The Senior Marketing Campaign Manager will be allocating resource to campaign and sales teams requirements and provide the single point of contact with the UK and Ireland Sales Leadership.
Within the core verticals:
Collaborates cross functionally with global marketing, marketing operations, and sales teams to develop campaign narratives, messaging, and tactics.
Responsible for planning, delivering, monitoring, and enhancing marketing programmes in line with business objectives.
Translates go-to-market strategies and identified opportunities into actionable and measurable marketing programmes, using all elements of the marketing mix (e.g. direct communication via direct mail or email, events, PR, social media, digital marketing).
Ensures campaigns are executed on-time, accurately, and successfully. Plans, designs, and executes marketing programmes to drive customer interest and demand.
Manages the execution and measurement of marketing campaigns, develops marketing materials, and interacts with, and analyses, reports from our internal CRM and marketing automation systems.
Develops, maintains, and manages programme schedules.
Proactively monitors campaign impact, effectiveness, and market penetration rates to formulate recommendations to improve results. Tests new marketing initiatives to improve results.
Recognizes and shares data trends and recommends best practices based on successful campaigns. Recommends new tools to better the overall marketing process.
Marketing & sales experience in software or hi-technology industries, preferably in B2B marketing.
Proven experience working with sales teams and supporting programmes to drive awareness and sales; actual sales experience is desirable
User of marketing and sales force automation tools (e.g. Marketo, Salesforce.com, etc.)
Ability to consistently produce results on time and within budget
Excellent communication skills: verbal, written and presentation
Experienced in working with both senior marketing managers and junior level co-workers
Bachelor's Degree or equivalent experience
Highly motivated, energetic individual who thrives in a fast-paced environment and comes with start-up 'anything and everything' mentality.
Capable of creating content internally or leveraging agencies where appropriate
Exceptional interpersonal skills with the ability to establish positive relationships with team members.
Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines.
Ability to work independently and take the initiative
Good understanding of the IT Market.
Candidate should have managed marketing campaigns in other B2B organisation for EMEA.
Alternate Location: UK-Berkshire-Winnersh; UK-Hampshire-Basingstoke; UK-London-Fleet Place
Requisition #: 194436
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
We are committed to making reasonable adjustments to the recruitment process for people with disabilities. If there is anything we can do to help you, please let us know
We are committed to providing equal employment opportunities to all persons regardless of race, religion, colour, sex, age, disability or sexual orientation or any other status protected by local or national law. We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. We participate in the A-Check Pre-employment Screening Program or the Electronic Employment Verification Program, depending on location.
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/